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A reference story is a story of a customer solving a business problem or taking advantage of a business opportunity using the benefits of your products or services. Reference stories are designed to help a potential buyer see that a salesperson understands his problem and is capable of providing a solution. Used appropriately, reference stories can give the potential buyer confidence and help close the sale.
Get noticed! Business Performance Group can help you write your own reference story of success! Call us today at 1.866.440.5964 for more information.